95% of shoppers pick tech-based help over in-store sales staff. Welcome to the age of the digital DIY shopper. The survey, recently unveiled by the folks at HRC Retail Advisory, suggests more shoppers are seeking help from technology – namely smartphones and social media – instead of salespeople when hunting for the perfect product in a store. Read the full blog for more insights on the impact of Retail Store Network outages and SD-WAN failover solutions to avoid them.
The Make or Break Role of SDN: according to recent research by McKinsey & Co., “The majority of [market or industry] incumbents do not respond” adequately to digital threats “and ultimately fail.” Here in Part Two, we summarize McKinsey’s tips for attaining digital success – and explain the make-or-break role Software Defined Networks (SDN) play in transforming your entire business model with digital technology.